For annuity advisors

You don't pay for leads. You pay for qualified show-ups.

Every household screened against criteria we define together, confirmed by our team, booked straight onto your calendar.
If they don't show and qualify, you don't pay.

Built for annuity advisors, and for advisors who also write IUL or run holistic retirement planning.

$127.9B
Fixed-indexed annuity sales in 2025. Demand isn't the problem.
11,200
Americans turn 65 every day through 2027. The wave is here.
40-50%
Industry no-show rate on booked appointments. You usually eat that cost.
$0
What you pay us when a prospect no-shows. The risk is ours, not yours.
The problem01 / 07

You paid for appointments. You got names, ghosts, and arguments.

Lead vendors and appointment-setting vendors have burned advisors for years. These are their own words. Compare raw annuity leads, booked slots and qualified show-ups →

I purchased what I thought was 10 pre-qualified appointments for $2,500. What I didn't realize was I bought UP TO 10 appointments. I've received 1 in 2 months.
Advisor, on "up to" package contracts
The answer rate you're seeing is typical for broker-resold data that's been touched by 8-10 other agents before you.
Advisor, on shared lead lists
Even under the best system, over half the appointments are going to be no-shows, one-legged, and not qualified.
Advisor, on industry show rates
They will not return any of my calls. $2,500 is a lot of money to lose.
Advisor, on vendors after payment cleared
How it works02 / 07

Discovery. Delivery. Billing.

01
Phase 01 - Discovery
Together

Discovery call

30 min

Premium, states, capacity. We check the numbers both ways - and tell you honestly if they don't work.

"Qualified," in writing

Same week

Criteria agreed together and written into the agreement - not in a sales pitch.

02
Phase 02 - Delivery
We do the work

We originate and screen

First-party prospects from campaigns we manage for your approved states. Never purchased lists, never resold data, never shared.

A team confirms

A team confirms attendance and re-checks the criteria. Not a robocall, not a calendar invite and a prayer.

They sit down with you

You do what you're actually paid to do: the conversation.

03
Phase 03 - Billing
You pay

Showed + qualified = invoiced

No-show = $0. Off-criteria = credited or replaced. Your invoice only counts meetings that happened and qualified.

Scale on proof

Ongoing

More states and volume as your show-to-funded rate holds.

Track record03 / 07

The team behind Annuity Origin has built pipeline systems for 20+ B2B companies.

Before annuities, we spent years building outbound and appointment systems for B2B companies in software, security, finance and professional services. The outcomes below come from that work, not from annuity campaigns. Annuity Origin runs the same system for annuity advisors: screened appointments, team-confirmed, billed only when they show.

B2B voice AI SaaS
$0 to $2.2M closed-won ARR in about 10 months
New product launch. 100% lead-routing accuracy, and reps saved 10+ hours a week.
Premium PR agency
From 1-2 meetings a week to 3-4 meetings a day
5 deals and $42K closed in 4 months, with $120K more in pipeline.
AI transformation company
$1.4M added to pipeline in 90 days
Including open opportunities at Fortune 500 brands.
IT consulting firm
$1.3M added to pipeline in 60 days
Meetings booked with Big Four and global technology companies.
Enterprise security company
Multi-six-figure pilots closed in under 6 months
C-suite meetings at Fortune 500 hotel groups and a major academic health system.
Boutique investment bank
101 qualified investor leads in 90 days
Across 2 issuers in oil and gas and healthtech, with about $3M in capital close to committing.
Series B GovCon SaaS
About $100K in qualified pipeline in week one
22 leads in the first 2 weeks.
SaaS for therapy practices
10 qualified meetings a month versus 1-2 from paid ads
2 clinics closed on pilots and $68K in pipeline within 3 months.
In two months of launching, the results that we saw were mind boggling.
Founder, enterprise security company
What carries over

Four disciplines filled those calendars. The same four now run for annuity advisors.

  • Tight ICP screening - "qualified" is defined together and written into your agreement.
  • Conversion-tested messaging - consumer campaigns managed for the advisor's approved states.
  • Owned infrastructure - first-party prospects. Never purchased lists, never resold data.
  • Accountability on outcomes - show-verified billing. No-show = $0.
The right fit04 / 07

Who this is for.

Fit checkSelf-assessment - 5 checks
✓Independent, advisor-led annuity practice writing $3M+Production
✓Licensed across multiple states, selling virtual or hybridLicenses
✓Already spending on acquisition - with at least one scar from itSpend
✓Room on the calendar for more showed meetings each weekCapacity
✓You measure funded premium, not lead countsMindset
All five check out? You're who we built this for.Book the discovery call →
The numbers05 / 07

What one showed appointment is worth to you.

Plug in your own numbers and see what a few more qualified conversations a month could mean for your practice.

Your numbers

Drag the sliders to match your practice.

Illustrative only. This is not an income claim, earnings projection or guarantee of results. Commission rates vary by carrier, product, client age and contract level, and your close rate depends on your process.

Your projected commission
Projected annual commission
$0
Commission per case
Cases per month
Monthly commission

At these numbers, every showed appointment is worth about to you. Compare that with what you pay per show today.

The guarantee06 / 07

Showed and qualified -
or it costs you nothing.

Not a slogan. Four written guarantees, in writing, in every agreement.

01
Guarantee 01

No-show = $0

A confirmed appointment that doesn't show never hits your invoice. The slot is replaced automatically - the industry's no-show problem sits on our P&L, not yours.

02
Guarantee 02

Off-criteria = credited or replaced

If a household doesn't meet the written criteria, you're credited or the slot is replaced. The written criteria settle it - not an argument.

03
Guarantee 03

Criteria before cash

"Qualified" is defined together and written into your agreement before you spend a dollar. No "up to," no asterisks, no moving target.

04
Guarantee 04

Your balance stays yours

Prepaid packages deplete only on delivery. Unused balance never expires into our pocket - what you don't use, you still own.

Advisor resourcesBuyer guides

Know what you are buying before you buy it.

Compare acquisition providers, seminars and live transfers, then inspect qualification, billing and the work behind an advisor meeting.

Browse all advisor resources →

Questions07 / 07

Frequently asked questions.

Q01Who is this for?+

We work with independent annuity advisors, IUL advisors, and holistic retirement planners. Our strongest fit is a practice writing $3M or more in annual annuity premium, licensed across multiple states, with room on the calendar. If that's not you yet, we'll tell you on the discovery call and save you the money.

Q02Where do the prospects come from?+

First-party consumer campaigns that we manage for your approved states. Every household is screened against the criteria in your agreement and team-confirmed before anything is booked. You never get a raw lead list.

Q03What does an appointment cost?+

Prepaid packages priced per showed, qualified appointment - the exact number depends on your states and volume, and we put it in writing on the discovery call. Bring your current cost per show and compare.

Q04What about no-shows?+

A confirmed appointment that doesn't show never hits your invoice, and we replace the slot. Off-criteria meetings are credited the same way - the written criteria are the referee.

Q05Do I have to move my contracts or my FMO?+

No. Keep your contracts, your override, and your street-level comp. We fill the calendar - you keep the economics.

Q06How is asset information verified?+

Asset information is self-reported in the application and re-checked by our team.

Q07Are appointments exclusive?+

Yes. Households originated for your campaign are assigned to your practice, not sold or resold as a shared list. The assignment and duplicate rules are confirmed in writing before launch.

Q08Do I need to call new leads immediately?+

No. Our team makes the initial qualification and confirmation call, then books qualified households around your calendar. You enter at the scheduled advisor conversation rather than racing to call every form submission.

Q09Can my compliance team review the campaign?+

Yes. Your approval path should be identified before launch. Ads, landing pages, qualification questions, and team language follow the review requirements your firm provides. We do not treat an unapproved workaround as approval.

Q10Are prospects already suitable for an annuity?+

No. We screen for an agreed retirement-income or annuity conversation. The licensed advisor determines suitability and which advice or product, if any, is appropriate.

Stop chasing names.
Start having conversations.

We'll show you the exact qualification criteria, the pricing, and whether your practice is a fit. If it's not, we'll tell you.

Book a discovery call →